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In the action titled In re JUUL Labs, Inc. Marketing, Sales Practices, and Products Liability Litigation, No. 19-md-02913-WHO (N.D. Cal.), there is a class action lawsuit and settlement that could affect your rights.

The Lawsuit alleges that Plaintiffs paid more for JUUL products than they otherwise would have paid if accurate information concerning the products’ addictiveness and safety had been provided. The Lawsuit also alleges that JUUL products were unlawfully marketed to minors. The Defendants deny these allegations and assert that they did not violate any law.

The Court has not decided whether any Defendant violated any laws. This website is not an opinion by the court about whether the Plaintiffs or Defendants are right.

Eligible Class Members need to make decisions about two different parts of the case, the Settlement and the continuing court case:

  • The proposed Settlement will release claims against JUUL Labs, its officers and directors, manufacturers of JUUL products, sellers of JUUL products, and other persons and entities identified in the Settlement Agreement. If you do not opt out of (exclude yourself from) the "Settlement Class", your claims against those persons and entities will be released and you will not be able to sue them for these claims. The Settlement Class includes all individuals who purchased, in the United States, a JUUL Productfrom a retail store, online retailer, or the Juul website before December 7, 2022. Further information can be found here.
  • The lawsuit also includes claims against Altria and related companies. If you are a member of the "Court Classes" (defined here) and do not opt out, you will be bound by any result from the litigation by the Court Classes against Altria. This may be your only chance to opt out.

Current Status

Submit a claim by the deadline of July 14, 2023 if you wish to receive a payment from the settlement.


Important Dates
  • July 14, 2023
    Deadline to Submit a Claim Form
  • July 14, 2023
    Deadline to Exclude Yourself from the Settlement Class or Court Classes
  • July 14, 2023
    Deadline to Object to the Settlement
  • August 9, 2023 at 2:00 p.m.
    Final Approval Hearing


Your Legal Rights and Options
Legal Right Description
Make a Claim to Get Paid from the Settlement To receive a payment from the Settlement, you must make a claim. You can file a claim here. The only way to receive your settlement payment is to make a claim.
Do Nothing

If you do nothing, you will remain in the Settlement Class and be bound by the Settlement, but you will not get any money from the Settlement.

If you do nothing, you will remain in the Court Classes and your claims against Altria and its related entities will continue to be bound by the orders of the Court.

Staying in either the Settlement Class and/or the Court Classes does not preclude you from bringing any personal injury claims you may have. Read the FAQs for more details about the types of claims covered by the Lawsuit.
Opt Out of the Settlement Class or Court Classes

You can opt out of the Settlement Class if you want to separately bring the kinds of claims against Defendants that are in this case.

If you opt out of the Settlement Class, you will not get any settlement payment, but will retain your right to sue JUUL Labs and the other persons and entities on whose behalf it settled.

If you opt out of the Court Classes, you will not be entitled to money that may result from the case against Altria or be bound by the result, but you will retain your right to sue Altria and its related entities on your own.

More detail on opting yourself out can be found here.
Object to the Settlement

If you are a member of the Settlement Class and do not opt out, you can object to the Settlement if you do no like any part of it.

More detail on objecting to the Settlement can be found here.

Your options and your rights are explained in the FAQs page, along with the steps you must take if you wish to opt out of any or all the Classes.